Usability means making technology childsplay to use.

'Usability' means making 'things' that humans interact with easier to use. This can be anything from a car dashboard to a book or a bottle opener.

Whilst we can offer training, consultancy or hands-on help with most usability requirements, our successes have largely been with helping website owners ensure that their websites are as usable as possible.

With a combination of experience, software, established processes, best-practice, observation, and a lot of patience with your usability test participants, we are able to make sure that as many of your users complete the desired actions as possible.

Usability and its impact on conversion.

One business may be interested in ensuring that the shopping basket abandonment rate on their website is minimised. Another entity may be a charity seeking to increase the amount of donations pledged per hundred calls.

Analytics can range from measuring the top-level KPI's of an entity to with a goal of improving efficiency and workflow to more specific areas such as web analytics, where the goal is most likely to be optimisation of online outputs in terms of web traffic, conversion rate and client retention.

We can help you put software, systems and strategies in place to ensure that you can measure, manage and maximise whichever processes are relevant to you.

Whilst we are very familiar with our own preferred software for both online and offline analytics, we will gladly work with you with your software if you need us to as, after all, the process and methodology is the key, not any particular software.

Increasing your conversion rate, in whatever form, is at the very heart of what we do.

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